If you are a lash artist, you know you are a part of an ever-growing cosmetic industry that is only going to bet bigger. According to the latest report by Techavio, the eyelash extension market is set to grow by US$ 496.83 million from 2021 to 2026 at a CAGR of 4.48%. Pretty exciting!
Going by its popularity, it is needless to say that there will be an eyelash extension artist blooming in every nook and corner. So, how do you stand out as a lash artist or business? How do you make a potential client choose you among so many offering the same service in your area? Apart from your excellent lashing skills, you will also have to don the hat of a marketing guru. As CEO of The Carter Group, marketing agency Brian Carter puts it, “You cannot get anybody to do something if they are not paying attention to you.”
To make your prospective client choose you, you have to get your business out there to be seen. Marketing isn’t all about pushing to make a sale; marketing is about telling your audience you care about their needs and want to offer your services. So, let’s look at some innovative marketing ways you can make your lash business shine.
1. Get your lash salon listed
The first step to marketing your lash salon is to make it discoverable. With the world unfolding within a click, 75% of potential clients start their journey in looking for something by searching online, which means you have to show up in Google Search and Maps. Ensure you have a functional website, Google My Business account, social media pages and accounts in Yelp, and your local top salon directories. The more places your business is visible, the better your chances of being seen. Watch our video to understand how a well-built website can help lash business.
2. Social media
If you are not on social media, you are missing out on an opportunity to talk about your business to 4.2 billion social media users. You may not need that many people to grow your business, but not using social media also means you are losing an excellent platform to advertise your business effectively. It is inexpensive, and the investment returns through social media have incredible results. Platforms like Facebook, Instagram and TikTok are more than ever moving away from the traditional marketing methods, giving you the opportunity to engage with trends, try new creative posting and actually have fun while doing it.
Curious about boosting your social media marketing? Tune in to Prolong Lash’s podcast! Join our CEO, Jodi, and Head of Marketing, Alicia, as they share quick, actionable tips on defining your ideal client, creating standout content, and mastering platforms like TikTok. Turn followers into loyal clients with insights you can implement immediately:
3. Offer Retail Products
Retailing products isn't just about generating extra revenue—it's one of the smartest ways to market your lash business. Offering retail products positions you as an expert who genuinely cares about your clients’ lash health and aftercare, elevating your professional image and credibility.
Every time your clients use your branded aftercare products at home, they're reminded of your salon, keeping your brand consistently visible in their daily lives. This continuous interaction boosts brand recall, strengthens loyalty, and encourages clients to book repeat visits and recommend your services to others.
Enhance Client Experience with Prolong Lash Products
Prolong Lash offers premium aftercare products, such as our specially formulated lash cleanser, specifically designed to maintain the longevity and health of eyelash extensions. By retailing these quality products, you enhance your clients' experience and satisfaction, directly benefiting your salon’s profitability.
Want to elevate your marketing even further? Create your very own branded lash cleanser using our Prolong Lash Cleanser Concentrate. Simply dilute it with distilled water, add your custom packaging and labels, and showcase a unique product perfectly aligned with your salon’s identity.
Additionally, our stylish and easy-to-use foaming pumps deliver a luxurious foam texture, enhancing your clients' lash care experience. They dispense the perfect amount of cleanser every time, reducing waste, ensuring product consistency, and making daily aftercare effortless for your clients!
Alternatively, our White Label Foaming Pump Bottles (available in stylish 60ml and 100ml sizes) provide an effortless branding solution, with no FDA certification required. These sleek foaming pumps deliver a luxurious, consistent foam, enhancing daily aftercare routines and elevating your brand’s professional image.
From a marketing standpoint, branded retail products help your business:
-
Stand out from competitors with a unique, professional identity.
-
Maintain constant brand visibility, reinforcing client loyalty.
-
Demonstrate your commitment to quality and client care, increasing referrals.
Retail products, especially customized lash cleansers, transform everyday aftercare into a potent marketing and branding tool, significantly elevating your lash business.
4. Reviews
90% of shoppers make their purchasing decisions based on online customer reviews and Google Star ratings, so you have to ensure your clients are putting in a good word for your business on a public platform. Consider reviews like a word-of-mouth referral. They provide a potential customer with an overview of your services and build confidence in your business. You will be surprised by the impact a positive review can have on your customer footfall. If you’re struggling to get your clients to remember to leave a review online, look to offer an incentive for customers who leave a review, like 10% off their next service, a free product or their chance to win a special prize. Check out our blog and learn how to get client reviews.
5. Selfie corner
Since we live in the brave new world of selfies, having a selfie corner set up in your salon can be a great way to promote your business online. Encourage your clients to take a photo of their lashes and ask them to post it on their social media feed while also tagging you or your business. You can also ask them to use a business hashtag unique to your business. Nothing tells better about your lashing skills than a happy client posting about you.
6. Join the Prolong Lash Partner Program
Joining the Prolong Lash Partner Program provides lash artists and salons with exclusive resources and marketing support to help elevate your brand and increase your revenue. Here’s what you can expect when you become a partner:
-
Exclusive Product Discounts: Enjoy special partner pricing on our premium lash cleansers and aftercare products, enabling you to offer high-quality retail items to your clients and significantly boost your income.
-
Comprehensive Business Mentorship: Receive personalized business guidance from industry experts, including tailored advice on effective marketing, branding, and client retention strategies. We’re here to help you confidently grow your lash business every step of the way.
-
Marketing & Branding Support: Gain access to professionally designed marketing materials such as promotional banners, social media graphics, and email templates—making it easier to showcase your business and attract new clients.
-
Professional Image Catalog: You'll receive an exclusive, professionally curated image catalog featuring stunning visuals of our products and lash styles. Easily use these high-quality images for your salon’s website, social media, and promotional materials, enhancing your professional image without needing additional photography costs.
-
Thriving Community Network: Become part of an active and supportive lash community, connecting you with like-minded professionals. Share insights, receive advice, and stay informed about the latest industry trends through regular updates, workshops, and exclusive partner events.
-
Partner Locator Map: Get featured on our interactive Partner Locator Map, making it effortless for potential new clients in your area to discover your salon and services. This valuable exposure helps attract more clients directly to your doorstep.
The Prolong Lash Partner Program is more than just a discount—it’s a partnership dedicated to empowering your success and elevating your lash business to the next level.
7. Referral program
As traditional as this may seem, referrals are a proven successful marketing technique. Consider your happy clients as your sales team, who will bring you business, and you thank them by paying them an incentive. Provide them with a discount for their next infill session, a gift card, a free product, or even a free lash session if they bring in a certain number of clients. You can create your own referral program that suits your business policies and customers.
8. Email Marketing
Do not undermine the power of emails. They have a broad reach, convey your message, and are highly cost-effective. An email once a month is a good start to tell your client database what you are doing. For example, you could promote your offers, share tips and tricks on managing their lashes, inform them about upcoming offers, reconnect with an old client, reach out to a potential one, or remind them to book their next appointment. Ensure there is always a ‘Call to action” button for your clients to act upon. Read our blog to know the power of Email Marketing.
9. Try direct mail
While email is is a great way to reach your entire database, direct mail is also an effective way to get the attention of a potential client. Although not as cost effective, as you will need to print out large volumes of flyers, pamphlets or cards etc, it’s still a good way to ensure that people in your local area, close to your salon are aware of your business. To take it a step further, offer a discount or an incentive in the flyer and tell potential clients to remember to bring it in with them when they come for their appointment. That way, you can monitor if this will be an effective method for marketing your business moving forward.
10. Hashtags
Hashtags make your business discoverable. Facebook and Instagram allow you to use up to 30 hashtags, so make sure you are rocking them to reach out to the right people. If you use a hashtag as standard as #lashartist or #eyelashextensions, chances are your post may get buried in the millions of other posts with that hashtag; however, if you balance that hashtag with a more specific hashtag like #lashartist and include your local area or city, it will narrow the search and make you compete with fewer contenders.
11. Get vocal…local
When starting out as a lash artist, focus on finding your niche audience in your local area. Know the area you’re operating your lash salon from, like the back of your hand. When you know who you are catering your services to, it will make you strategize effectively. Cross-promote your business with a local hair or nail salon or a spa. You could keep an eye out for events in your area and network to promote your services.
12. Go blogging
Blogs can be your hero to impress Google algorithms to bump up your business to the top of the search results. It will drive traffic to your website, create leads, and establish your authority online through keyword rankings. You can schedule a blog once every fortnight and explore topics you think would be relevant to your audience, like tips on looking after their lashes or review lash products, or just talk about the latest lash trends.
So, what are you waiting for? Wear your marketing hat and let the world know you are here and doing a fab job! Don’t forget that marketing your lash business will take time, effort and consitancy and may take longer than expected to garner the results you want. But by sticking to it and using the tips above, we’re sure you’ll begin to see growth for your business in no time. Discover more about owning a lash business and being part of the lash community with our Prolong Lash blog now.
