Brand Foundation Workshop, Prolong Lash

Brand Foundation
Workshop

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Purchase the Brand Foundation Workshop at prolonglash.com

Alicia Phoenix

Alicia Phoenix
18 years in the beauty industry. This is the exact brand strategy process I use with my own business.

Prolong Lash

Brand Foundation
Workshop

Alicia Phoenix

Alicia Phoenix

I have spent 18 years in this industry as an artist, trainer, salon owner, and brand builder. This workshop walks you through the exact brand strategy process I use with my own business. Every question Claude asks comes from my methodology. Take your time, be honest, and build something that is genuinely yours.

Your progress
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How this workshop works. Work through each step in order. Every step builds on what came before, do not skip ahead.

Start by completing your Brand Brief. That unlocks Step 1. Complete each step, read your coaching response, then move forward. Your answers are saved automatically as you go.

Step 0, Start here
Brand Brief Tell us about your business

Fill in every field as honestly and specifically as you can. The more detail you give, the more tailored your coaching will be. Generic answers produce generic results, this is your business, not anyone else's.

Your answers save automatically in this browser. When you're ready, click Save brand brief and begin to unlock Step 1.

List every service you offer, include any specialties or signature treatments
Do you have an existing logo, brand colors, or visual style? Describe briefly, or write "starting fresh"
Age, lifestyle, values, what matters to them when choosing a lash artist
Your values, beliefs, what you care about most

Your answers save automatically as you type.

Brand foundation, 11 steps
Your brand is built.

You now have a complete brand strategy, a SWOT analysis, marketing objectives, brand identity, positioning statement, vision, brand promise, North Star, brand platform, voice and tone guide, and three key messages.

This is the foundation for every piece of content, every campaign, and every business decision from here. Your brand is no longer just in your head, it's on paper.

Download your Brand Blueprint to keep everything in one place. Share it with a designer, photographer, or VA and refer back to it any time your content feels off-brand.

Prolong Lash  ·  prolonglash.com