Build Your Brand Foundations | LASHCON 2026 Registration
Workshop Registration
Build Your Brand Foundations
Presented by Alicia Phoenix · Prolong Lash™
In this hands-on workshop, you'll use AI-guided exercises to build the foundations of a clear, consistent, and scalable brand, covering positioning and messaging through to content strategy and customer attraction.
Bring your laptop and work alongside Prolong Lash CEO Alicia Phoenix as you define what makes your business different, who your ideal clients are, how your brand should communicate, and how to create marketing that attracts the right customers.
You'll leave with your own personalised Brand Blueprint: a practical document that captures your brand strategy, audience insights, messaging, content pillars, brand voice, and marketing direction.
Whether you're a lash artist, educator, salon owner, or beauty entrepreneur, this workshop will give you the clarity and tools to build a stronger brand and market your business with confidence.
No prior AI experience required.
Laptop required. Limited seats available. Registration essential.
Spots for this session are limited. Register below to secure your place. We'll be in touch before the conference with a small amount of pre-session work so you arrive ready to get the most out of our time together.
📬 Once registered, keep an eye on your inbox. We'll send pre-session materials a few weeks before the conference so you arrive prepared and ready to build.
FDA Certification
Some purchasers who dilute Prolong Lash Cleanser Concentrate to sell to customers may need to complete FDA certification as a processor. We encourage you to review the Act and use the tools provided by the FDA to determine whether you may be required to comply by applying for certification.
If you do need to comply and certify your lash business, the FDA certification process is straightforward and affordable.
To complete your certification, you’ll need an FEI Number (Facility Establishment Identifier). This unique identifier is required for all facilities involved in processing, manufacturing, or packaging regulated products, including private label lash cleansers.
How to Get FDA Registered
Follow these simple steps to obtain FDA registration:
1. Check for an Existing FEI Number
Use the FEI Portal to search for your firm’s FEI number.
2. Request an FEI Number (If You Don’t Have One)
If your firm doesn’t have an FEI number, request one by emailing feiportal@fda.hhs.gov with the following details:
- Legal business name
- Are you an Agent (third party) representing the firm?
- Alternate business names (DBA names, if any)
- Physical business address
- Mailing address
- Primary contact person’s name and details
- List of business activities at this location (e.g., product processing, manufacturing, packaging, etc.)
- Any other FDA registration numbers, if applicable
- Previous business names or addresses (if applicable)
3. Apply for FDA Registration
Once you receive your FEI Number, proceed with the Registration application through the FDA portal.
OUR FDA REGISTERED PRODUCTS
-
Private Label 100ml
Private Label 100mlWe now offer ready-made, unbranded foaming pumps, which allow you to apply your own business logo without needing FDA registration. The pump contains the same quality FDA registered Prolong Lash Cleanser as our Foaming Pumps.
-
Cleanser Concentrate
Cleanser ConcentrateProlong Lash Cleanser Concentrate is FDA MoCRA registered. You are allowed to dilute the concentrate with distilled water and apply your own label for use in your salon or to gift. If you intend to sell it, you may be required to apply as a processor with FDA MoCRA.
-
Prolong Lash Foaming Pump
Prolong Lash Foaming PumpThe world's most loved lash cleanser in a convenient, pre-mixed foam pump. Made with the same formula as our world-renowned cleanser concentrate. Our foaming pumps are FDA MoCRA Registered and ready to sell to your customers.
-
Private Label 60ml
Private Label 60mlMake It Your Own!
Our FDA-certified ready-to-use cleanser is now available in unlabelled 60ml foam pump bottles. This means you can create your own label and sell your brand
of lash cleanser, no mixing or FDA registration required!
