Who says lash artists and salons cannot profit from Black Friday? Many people think that only retail giants can benefit in this period, but this is a misconception! There are many opportunities for different businesses to profit from customers as they go crazy for deals.
Why is Black Friday a good opportunity for lash artists?
Everyone loves discounts and sales, and as Black Friday has become ever more popular, people are ready to spend money. Believe us; it’s the perfect time to make the best deals and get an influx of sales for your lash business. People want to get beautified and feel good for the upcoming Holiday season. And if you have a good deal for them, they will love it!
When to start marketing your Black Friday deals?
To make the most of Black Friday, it’s necessary to stand out from the crowd and, most importantly, start planning early. Although BF is only in November, you should start getting ready for it as early as October. But don’t worry, if you haven’t started planning yet, or don’t even know how to start and have no idea of what you can offer your clients, we’ve got you.
How to get ready for Black Friday at your lash salon?
1. Be an Early Bird
As we said before, you need to prepare your ideas and deals for Black Friday from the beginning of October. By doing so, you can do some market research and be sure your offer is compelling. It’s also ideal to advertise in late October and early November. You can use email marketing, social media posts, paid searching, and more.
“Why should I advertise early?’’ Well, Black Friday is a huge date, so people are always bombarded with sales and promotions. The earlier you start, the less “attention competition” you will have. This will keep your lash salon top of mind, and make sure your clients book their appointments well in advance of the rush.
2. Be creative and smart
We all know the classic Black Friday deals: 25%, 50%, 70% off. Indeed, discounts are a very popular method to attract potential customers, but that doesn’t mean they are the best deal for every business.
We are lash artists. We want to offer our clients the best set of lashes and a fantastic experience. That’s why it’s best to consider including added-value options during Black Friday.
Some added value-offers could include:
- November special price for first-time clients.
- Referral discount during the entire Black Friday month.
- Offer a free aftercare product for any appointment during the BF period.
- Include a discount for more than one aftercare item purchased. For example, a ‘Buy 2, Get 1 Free’ offer on aftercare and skincare products.
Although these are only a range of suggestions, it’s important to be creative with your Black Friday offers and to think beyond the classic PERCENTAGE OFF deal, creating value that you and your customers will be happy with. All sorts of deals, upgrades, coupons and packages are relevant on Black Friday. You just need to find the right one for your lash business.
3. Extend your offer duration
As a lash artist, one day is not enough to gain a decent amount of profit from Black Friday. Instead, you can extend the sales period. Some clients may forget about this promotion period but you will be there for them when they decide to go on a bargain hunt later! Or, as we recommended before, make an offer valid for the entire month. That way, your customers don’t need to worry too much about missing it.
4. Make your deals exclusive
Everybody likes to feel a part of something special. From a marketing point of view, nothing instigates buying behavior more than that FOMO feeling. When you say an offer will only be valid for a few days, clients get excited to get it before it is too late.
If you limit your offer and make sure everyone knows about it, they will want to be a part of the group that gets access to it. People love the feeling of belonging. Remember to use words that create urgency and inspire action, like “exclusive”, “limited time”, “only the 50 first”, etc.
5. Keep your lash salon stocked
While you’ll be looking to create new business during Black Friday, there's no better time to stock up on all your product essentials. From keeping your aftercare shelves stocked to offering exclusive gifts and packs, new customer starter kits and more, having enough products to sell across this period can assist in increasing revenue and building better loyalty with your customers.
Our collection of industry-leading eyelash extension cleansers and aftercare products, from our world-renowned Prolong Lash Cleanser Concentrate to our oil-free eye serums and skincare, will help to keep your clients lashes in pristine condition and ensure that their lashes will be healthy for longer.
Black Friday and Cyber Monday are perfect times to help drive more business and get creative with your marketing. Not only can you increase sales but find new ways to reach customers and create lasting loyalty. Discover the Prolong Lash blog to read more of our marketing and business tips or learn how to partner with us now.