If you have to define your relationship with your client, you know it is more than just a client-lash artist association. You are a team who works together to keep lashes beautiful; you may be the confidant they like to share life's problems with, or you are that person they come to make them feel confident and gorgeous. They value your time and your expertise. But it's not real life if everything is idyllic. Have you had experience with a difficult client? It can be stressful, but remember, there is an opportunity to learn something new. Let's discuss a few hypothetical situations and how you can stand up to them and take control of the situation. The ever-complaining client Some...
If you operate a lash salon or any type of business, chances are you've tried different ways to help attract new customers and increase your sales. But have you wondered if you are making it easy and welcoming for clients from every walk of life to come to you? Or is your salon in need of some tweaks to make your client's experience more inclusive? According to World Health Organization, approximately 15% of the world population has a disability. That's around 61 million adults in the US alone who experience physical impairment, intellectual disability, deafness, mental limitations, or other forms of disability. Despite how common disabilities are around the world, many businesses fail to accommodate the varying needs of these...
If you are a lash artist, you know you are a part of an ever-growing cosmetic industry that has the potential only to grow. According to the latest report by Techavio, the eyelash extension market is set to grow by US$ 496.83 million from 2021 to 2026 at a CAGR of 4.48%. Pretty exciting! Going by its popularity, it is needless to say that there will be an eyelash extension artist blooming in every nook and corner. So how do you stand out as a lash artist or business? How do you make a potential client choose you among so many offering the same service in your area? Apart from your excellent lashing skills, you will also have to don...
If the 'Customer is King', then the 'Customer's Review' is gold. So, if you own a lash salon, you must make the most of your online presence, sharing excellent customer feedback for the world to see. We live in a time where Google is our anchor, and we are only a click away from unravelling the world around us. So, it won't be a surprise to learn that 90% of shoppers make their purchasing decisions based on online customer reviews and Google Star ratings. Needless to say, these favourable reviews not only rank positively with Google's algorithm to position you on the top of their page but are great at building your brand reputation and attracting an ever-proliferating clientele. Let's...
Not everything you need to know about starting your own business is taught during lash training. You may have learned to do the most amazing set of lashes and are confident you will kill it when you are out there offering your services but starting a successful eyelash business requires more than just ace lashing skills. When we embark on a journey, a little heads up on what's to come can help you move forward with confidence. If you wish you had a mentor who could share everything you need to know before stepping into your entrepreneurial venture as a lash artist? Well, your wish is our command; we have prepared a dossier of all the mistakes you can dodge...
