This is a must-read topic for all Lash Artists and Lash Entrepreneurs!
Over the past decade, the eyelash extension industry has experienced phenomenal growth, with eyelash extension popularity becoming an essential part of beauty routines for millions of women worldwide. Having been in this industry for 18 years, I've seen it all—from the rise of lash extensions to strip lashes and the introduction of magnetic lashes, even serums that promise longer fuller lashes. The explosion over that period in the number of businesses providing training, salons opening, suppliers setting up, and aftercare providers has been nothing short of extraordinary.
However, as with any thriving industry, there's a point where industry growth stabilizes, leading to questions about its sustainability. This question has caused anxiety among Lash Artists and Entrepreneurs who worry about the future. So, is the eyelash extension industry really dying, or is it simply evolving? To answer this, let’s take a look at what the experts are saying about market trends, consumer behaviors, and industry developments. Let's discover the lash industry's true state and future prospects.
Alternatively, you can listen to Prolong Lash's podcast and join Jodi and Alicia as they dive into the latest market trends and what they mean for the future of lash extensions:
Market Trends in the Eyelash Extension Industry
1. Growth Rates Slowing
Once a shining example of innovation and high demand, the eyelash extension industry is now at a turning point. Recent market reports indicate that the initial surge is stabilizing. A report by Grand View Research reveals that the global false eyelashes market, valued at USD 1.1 billion in 2021, is projected to grow at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2030. While the industry is not necessarily shrinking, the explosive growth phase may be tapering off as the market saturates, which means that the demand for lash products and services is reaching its peak and may not grow as rapidly in the future.
2. Increased Competition
The explosion of new lash products has triggered a surge of new brands and services, intensifying competition. Established companies now confront a multitude of startups offering comparable or more cost-effective alternatives. This intensified competition can result in market fragmentation, impacting individual companies' lash business growth rates.
3. Technological Advancements Driving Lash Industry Innovation
Technological advancements are continuously reshaping lash industry innovation. New application techniques enhanced adhesive formulations, and more potent growth serums are regularly introduced. While these advancements fuel consumer interest, they also raise the threshold for entry, making it more challenging for less innovative players to sustain in the market.
Consumer Evolving Behaviours and Preferences
1. Shift Towards Natural Beauty
There is a growing trend towards embracing natural beauty and minimalistic makeup routines. This shift has led some consumers to move away from high-maintenance beauty treatments like lash extensions, opting instead for products that enhance their natural lashes or low-key alternatives like lash lifts and magnetic lashes.
2. Sustainable and Eco-Friendly Products
One of the most prominent trends driving the market is the increasing demand for environmentally sustainable and eco-friendly lash products. Consumers are becoming more conscious of their environmental impact, and the eyelash extension industry is responding with innovative solutions.
3. Economic Considerations
Economic factors significantly influence consumer spending in the beauty industry. During economic downturns or periods of financial uncertainty, consumers tend to cut back on non-essential spending, including luxury beauty treatments. The eyelash extension industry is not immune to these economic shifts.
4. Health and Safety Concerns
Increasing concern about the potential health risks associated with certain beauty treatments, including lash extensions, has led some consumers to reconsider their choices. Allergic reactions, eye infections, and damage to natural lashes are concerns that have driven a segment of the market to seek what they consider to be safer alternatives.
Industry Developments
1. Diversification of Services to Boost Lash Business Growth
To stay competitive, many lash salons and brands are diversifying their offerings. This includes incorporating other beauty services like brow shaping, laminating and tattooing, skincare treatments, and makeup application. Diversification helps businesses attract a broader clientele and mitigate the risks associated with a singular focus on lash services.
2. Sustainability Initiatives
The beauty industry, including the lash sector, is increasingly prioritizing sustainability. Brands are adopting eco-friendly practices, such as using biodegradable materials for lash extensions and sustainable packaging. These efforts appeal to environmentally conscious consumers and set businesses apart in a crowded market.
3. Digital Transformation
The COVID-19 pandemic accelerated the digital transformation in the industry. Online consultations, interactive lash mapping programs, and e-commerce platforms have become essential components of the eyelash extension industry. Businesses that leverage digital tools effectively can reach a wider audience and adapt to changing consumer behaviors.
Top Tips for Staying in the Game:
1. Embrace Innovation
This is the time to stay on top of trends and new technologies. Many lash experts are crowning UV lashes as “the way of the future” for it’s near elimination of glue issues when it comes to temperature and humidity setting problems, and it’s great reduction in allergic reactions compared to traditional lash adhesives. At minimum, you need to learn what innovations are available in the lash market, and ideally embrace, and master new techniques.
2. Diversify your offerings
If your books are starting to look sparse, you need to find alternate income sources or attract a broader clientele. Consider offering complimentary beauty services such as brow shaping and tinting. Skin treatments are a popular service that can often be performed in your existing salon space, and a retail space is a MUST-HAVE for any lash artist serious about making your business a revenue powerhouse.
3. Focus on sustainability
News flash, green-washing is OUT, real commitments to sustainability are in. The saying goes, “We don’t need a handful of people doing zero waste perfectly, we need millions of people doing it imperfectly.” It's time to make a few impactful and real sustainable changes in your salon. Check out our blog: A Guideline To Making Your Lash Salon Eco-Friendly.
By incorporating these strategies, you can adapt to the evolving market and continue to thrive in the dynamic lash industry.
Future Prospects for the Lash Industry
The eyelash extension industry, despite the challenges it faces, is far from being in decline. It is evolving, driven by changing consumer preferences, economic factors, and technological advancements. This resilience of the industry is a beacon of hope, indicating that businesses that can adapt to these changes, innovate, and diversify their offerings are well-positioned to thrive in the future.
While the explosive growth of the early years may not be sustainable indefinitely, the lash industry still holds significant potential. By focusing on sustainability, leveraging digital tools, and meeting the demand for natural beauty solutions, the industry can continue to grow and remain a vital part of the beauty landscape. This potential for growth should inspire and motivate Lash Artists and Lash Entrepreneurs to continue their journey in the industry.
So there you have it, the lash industry is not experiencing a decline but a transformation. Like any mature market, it must navigate challenges and adapt to new realities. The future of eyelash extension popularity and the industry lies in its devotees' ability to innovate, embrace change, and cater to consumers' evolving needs and behaviors.
Dive into a world of lash expertise and business growth with Prolong Lash! Check out our insightful blog, engaging YouTube channel, and tune in to Aussie Lashwives Podcast. Discover how partnering with us can elevate your small business to new heights today!
