Prolong Lash AI Training
Brand Foundation
Workshop
The workshop that replaced a $40,000 brand strategy engagement, in three hours.
$197 · One-time purchase. Lifetime access.
Who this is for
Built for beauty
business owners.
If you have ever felt like your marketing is scattered, your content does not sound like you, or you are too busy to think strategically about your brand, this workshop is what you have been missing.
Lash artists
Ready to stop blending in and start building a brand people actively seek out.
Estheticians
Want to articulate what makes your approach different and charge what you are worth.
Brow and PMU artists
Building a reputation in a crowded market and need a brand that does the talking.
Nail techs and beauty therapists
Tired of competing on price and ready to position themselves as the obvious choice.
Massage therapists
Have a loyal client base but have never put into words what makes their practice special.
Anyone just starting out
Want to build their brand on a solid foundation from day one, not fix it later.
What you build
11 steps.
One complete brand.
Each step builds on the last. By the end you have a complete brand strategy document, not a list of ideas.
SWOT analysis
12 targeted questions surface the honest picture of your business, market, and competitive position.
Marketing objectives
The 3 challenges with the biggest strategic impact on your growth, turned into measurable objectives.
Brand identity
Core values, personality, ideal client profile, visual direction, and your top differentiators, all tested against a competitor check.
Market problem statement
How your ideal client feels before they find you, and why existing options fall short. Four sentences that should feel like you read their diary.
Positioning statement
Three versions written and critiqued, with a recommendation for the most defensible one.
Vision statement
Where your business is headed, in two versions: ambitious and audacious. With an honest assessment of which is too safe.
Brand promise
Three versions for clients, team, and collaborators, each tested for memorability and real-world utility.
North Star
A 6 to 10 word internal compass, tested against a real business decision to make sure it actually works.
Brand platform
Everything synthesized into one coherent document, audited for consistency before you see it.
Brand voice and tone
A practical guide anyone could follow: 4 voice attributes, on-brand and off-brand examples in real beauty business scenarios.
Three key messages
The sentences that show up everywhere, each with a reason to believe and a specific social media application.
What you leave with
Not notes.
Real deliverables.
Everything you build is saved as you go and compiled into a downloadable document at the end.
Brand Blueprint PDF
All 11 outputs in a professionally designed, print-ready document. Share it with any collaborator instantly.
AI coaching throughout
Every response is personalized to your specific business. Not a template. Not generic advice.
Lifetime access
Your progress saves automatically. Come back any time to revisit, update, or run through again as your business grows.
No scheduling required
Self-guided and self-paced. Start now, pause, come back. Works completely in your browser.
I was about to invest $40,000 with a brand strategist. This was going to take me about three months of work. With Alicia from Prolong Lash, we accomplished basically everything I was about to invest in within three hours.
"I have got so much work done and have created brand assets that I'll just be able to hand over to my team, so everything is cohesive with our content going forward."
Lauren Lappin
The Salon Goals Podcast
"We're so time-poor, and this is just going to create so much time for us to spend actually focusing on our business."
Bridgette Hall
Studio Lash Boutique
"I've seen Alicia speak before at a conference, but it was a totally different experience having my laptop in front of me."
McKenna Ricci
Lash Envy
One-time purchase
$197
Lifetime access. Instant delivery. No subscription, no upsells.
Complete 11-step Brand Foundation Workshop
AI coaching personalized to your business
Downloadable Brand Blueprint PDF
Progress saved automatically
Works for any beauty service provider
Secure checkout. Access code delivered via order confirmation.
Questions
Everything you
need to know.
How long does the workshop take?
Most people complete it in 2 to 3 hours. You can pause and return any time, your progress saves automatically in your browser.
Do I need to know anything about branding beforehand?
No. The workshop is designed for beauty professionals, not marketers. Every step explains what it is, why it matters, and exactly what to do.
What kind of beauty businesses is this for?
Any solo or small beauty business: lash artists, estheticians, brow and PMU artists, nail techs, massage therapists, waxing specialists, and more. If you provide a beauty service and have a business, this works for you.
How do I access the workshop after purchasing?
Your order confirmation email will include your unique access code. Visit the workshop page, enter your code, and you are in immediately.
Can I redo the workshop as my business evolves?
Yes. Lifetime access means you can return and run through the workshop again at any point. Many people revisit it after a rebrand, a new service offering, or a significant business shift.
What is the Brand Blueprint?
At the end of the workshop, your 11 outputs are compiled into a beautifully designed PDF called your Brand Blueprint. It is print-ready and designed to be shared with anyone who works with your brand, from photographers to designers to virtual assistants.
Is this part of a subscription?
No. This is a one-time purchase with no recurring charges. You pay once and have access permanently.
