“When I dreamt of Prolong Lash, I wanted it to be a place where everyone thrived.”
The Journey
How it all started…
Born out of corporate burnout and a New York business trip that introduced founder Kerry Wood to the world of eyelash extensions, Prolong Lash’s early beginnings can be traced back to Kerry’s very own front room. 2006 marked the start of Kerry’s lash artistry journey—practicing in her home until she eventually launched her very own salon, Lash Design Studios, two years later. At its launch in 2008, Lash Design Studios was Australia’s very first lash-specific salon, an edge that quickly propelled its growth. Within four years, Lash Design Studios grew to include its very own training facility.
The creation of the famous ‘Prolong Lash Cleanser Concentrate’
As if spearheading the eyelash extension craze in Australia wasn’t enough, Kerry paved the way for one of the industry’s most iconic products. Seeing and experiencing a lack of suitable eyelash extension cleansers in the market, Kerry commissioned the formulation of what eventually became the company’s hero product—the Prolong Lash™ Cleanser Concentrate. Kerry shares the story of how product development began:
“All the girls were struggling with clean-up, so they were reaching out for something that they could get their clients to wash their lashes with. Something that would help them come in with clean lashes… So I hired the services of a chemist, and the chemist designed the product for us over the next couple of years.”
“We had it in the salon without even a label on it. And we just worked out over a period of time that it worked. It just worked. It did what we wanted to do. The aim was for it to extend the life of the extensions and make the life of lash artists easier and increase their efficiency in the salon. So, they were saving about 15% of their time on a full consultation by reducing that clean-up time.”
Seeing just how well it worked, it was clear that they had to launch their cleanser to the market.
The Prolong Lash Cleanser Concentrate is the very first lash cleanser for eyelash extensions developed fit-for-purpose for the eyelash industry to help support and extend the life of lash extensions while protecting natural lash health.
From local celebrity to international sensation
Within a few months of launching, lash artists and clients alike reported reduced clumping and improved lash extension retention of up to 60%. Since its 2009 launch, Prolong Lash Cleanser has grown to be the world’s top-selling eyelash extension cleanser, with reseller partners in over 67 countries around the globe.
Head of marketing, Alicia Phoenix, talks about how their product range has grown and what differentiates them from other cleansing products in the market:
“We started off with the Prolong Lash Cleanser Concentrate, and we now have developed a range that is safe for eyelash extensions… An important reason why Prolong Lash is different is that it is ophthalmologically tested and approved. So that means it has been proven to be safe on your eyes, and that includes people who have sensitive eyes and contact lens wearers.”
"We’re also FDA-certified… We've basically been given the highest mark of honor in the US to say that we are safe and that our product does what we say that it does.”
Looking to the future
Its growth model also works to empower lash professionals around the globe to become successful entrepreneurs in their own right. Through this unwavering commitment to quality, growth, and innovation, Prolong Lash has established itself as one of the most successful companies in the beauty industry.
“The name branded itself naturally. It was organically grown in the US, but we had people out there that came on board over time and became our partners and our resellers…they took the product to literally every state in America. We've expanded through Canada and to the UK. We've just started to do some work in Asia…”
The expansion comes from the use of the online store of Shopify, our partner program, in which we have now over 350 partners worldwide. And those partners will buy off us at a wholesale rate and resell the product.”
While Prolong Lash certainly owes much of their rapid growth to the innovative Prolong Lash Cleanser Concentrate, the brand has never lost sight of its humble beginnings.
Learn how to partner with us for your lash salon with Prolong Lash US and read more helpful hints and tricks from the Prolong Lash blog.
The Benefits.
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ProtectProtect your natural lash growth cycle, while reducing the risk of follicle infection.
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ProlongUsing Prolong Lash Cleanser twice daily is proven to extend the lifespan of eyelash extensions.
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MaintainEyelash artist have less clean up to do at infills, leaving them more time to apply new lashes.
Meet The Team
Alicia is the driver behind our ever-growing marketing team, and has assisted it to grow from its humble beginnings to the expansive global brand it is today. She brings with her expert knowledge of the lash industry having worked as a lash artist and managing lash salons since 2007, and she still does the occasional set of lashes today, she simply can't get enough of the lash life. Mum of 3 little human babies, and 4 fur babies, she loves working in this family friendly, supportive team.
Alicia Phoenix Head Of Marketing
Adelle has been with Prolong Lash since 2020 as the Customer Service and Operations Manager. She works closely with the CEO and Partners and is the backbone of all things technology. She has had the privilege of working in all company areas, loving the team and the fast-paced environment, but not as much as she loves her fur baby, Bailey.
Adelle Whiteway Customer Service & Operations Manager
Judy joined the Prolong family in 2018, bringing over 20 years knowledge in Customer Service and Operations. Working from the ground up, she learned the Prolong Lash business while building rapport with customers and suppliers. Swept up in the Prolong Lash family's passion and drive, she loves seeing the company grow while being part of such a dynamic team. Judy keeps the Prolong Lash office working like a well-oiled machine. From accounts and administration, she is across all the goings-on. Although Judy is like an "office mum" to the Prolong Team…at home, she is a busy grandma 3 energetic grandkids and loves to spend time relaxing by honing her knitting skills.
Judy Casey Office Administrator
Jess is all-things digital marketing, social media, and communications all-rounder who may or may not have a slight matcha latte addiction. Alongside a vibrant marketing team, she handles content creation and makes sure that our marketing channels stay fresh and in tip-top condition, just like how we want your lash aftercare routine to be.
Jess Magdalena Marketing Assistant
Our Promise
Prolong Lash™ is completely oil free.
We are the world's most loved holistic aftercare solution, providing Lash Artists with the best lash cleanser for eyelash extensions and oil-free lash products to give your customers a satisfying, enduring result with their eyelash extensions. We partner with you to grow your business and help you realize your dreams of financial independence with industry-leading products like Prolong Lash Cleanser.
